I can’t tell you how many meetings I’ve had about discoverability. Which is about more than just search. It’s about reintroducing that element of serendipity.
I really hope we don’t lose that ability to roam around and follow a trail. It’s what makes the web great. It’s what makes the web reflect what’s so strange and off-center and human about us.
People who block ads are right; if this stuff doesn’t interest them it’s just as well they don’t see it. But when the ad is content being shared by people on a platform, it will be increasingly laser-targeted, and it won’t be blockable.
We feel cheated and rightly so. As users, we understand that we’re not really entitled to free browsing; we pay our bills with our selves: When The Product Is Free, We Are the Product. The problem is that we feel betrayed when we find out we’ve been overpaying. We’re being exploited — and it’s not even done nicely. (Apply your favorite metaphor, here.)
Losing trust is bad for the bottom line – no economy can function well without it. When you lose the consumer’s trust, you’re condemned to a chase for the next wave of suckers. Even sites that get us to pay for access to their content play questionable advertising and tracking games.
92% of teens report going online daily — including 24% who say they go online “almost constantly,”
There are millions of Internet things. Most of them are great! 64 of them are bad.
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