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From Nieman Reports: How to tell powerful narratives on Instagram » Nieman Journalism Lab

Consider it this way: Instagram has essentially become one of the world’s most successful general interest magazines. More than 300 million people use it each month. An average of 70 million images are uploaded to it daily. And each one represents a page, a story, a sliver of light or perception bouncing in from somewhere around the world. You’ve seen Instagram’s users: often young, highly engaged, head-down on subways, buses, and sidewalks, thumbing through streams of images that pour into their phones. That absorption is not for nothing, and that global audience is built around a simple premise: that every post contains a story.

(Source: niemanlab.org)