July 9th, 2014
onaissues
Brown struck a bit of gold, while others pan hopelessly. But to pretend that a reward is always (or even ever) commensurate with the amount of work one does is to misconstrue how the world works. If potato salad leads people to reflect on the injustices of modern American capitalism, then we really may be on to something.
Ian Crouch on how Zack Brown’s ten-dollar Kickstarter campaign raised nearly seventy grand: http://nyr.kr/1jeqGK2 (via newyorker)
Reblogged from The New Yorker
259 notes·
news tech crowdfunding kickstarter
June 16th, 2014
onaissues
The pitch that the Matter’s first supporters—many of them ardent fans of science journalism—backed in 2012 has morphed dramatically enough that the publication being delivered no longer much resembles the original project.
Matter shows a Kickstarter risk—the project you back may not be what ultimately emerges : Columbia Journalism Review

(Source: cjr.org)

2 notes·
news journalism kickstarter Medium Matter CJR Columbia Journalism Review digital media crowdfunding
February 19th, 2013
onaissues
Zoom Looking to fund a project? Learn how Tricia Fulks, MJ Bear Fellow and story director for Hollow: An Interactive Documentary, used crowdfunding to exceed her goal of $25,000 by over $3,000 in Finding the funds, spreading the word.

Looking to fund a project? 

Learn how Tricia Fulks, MJ Bear Fellow and story director for Hollow: An Interactive Documentary, used crowdfunding to exceed her goal of $25,000 by over $3,000 in Finding the funds, spreading the word.

2 notes·
news journalism funding MJ Bear Fellow crowdfunding Hollow
October 19th, 2012
onaissues
Before you start a Kickstarter campaign, you better have a long list of people to tell about it. Otherwise, unless you’re lucky enough to have Kickstarter put your project on its homepage, few will even know it exists.

How to make your journalism project succeed on Kickstarter » Nieman Journalism Lab

Looking to fund your next journalism project? Nieman Lab talks with Chris Amico, co-founder of Homicide Watch, about how to create a successful campaign on Kickstarter and the importance of a broader funding strategy to see a project through to completion. The article offers a number of tips and looks at a range of projects, including those that had been funded and those that did not reach their goal (plus a few journalism projects that far exceeded their goals).

(Source: niemanlab.org)

30 notes·
news journalism crowdfunding crowdsourcing Funding
June 28th, 2012
onaissues
TOMORROW: The Anatomy of a Succesful Kickstarter

tomorrowmag:

Our Kickstarter continues to kill it. We continue to be off-the-wall grateful for your support. And our index fingers continue to throb from clicking ‘refresh’ all day.

The admin section of Kickstarter breaks down where all that money came from. (Surprise twist: it wasn’t just our grandmothers who donated, even though we painstakingly explained to them what crowdfunding is.) If you care to know how we suddenly ended up with $27,000 in 3.5 days, allow us to drop some knowledge:

image

The average backer gave $27.55. Not bad, seeing as a copy of the magazine itself only costs $15. But it shouldn’t come as a surprise that people really love stickers and tote bags (especially when designed by someone as rad as Dylan Lathrop).

Read more at Tomorrow.

Reblogged from TOMORROW
32 notes·
journalism revenue models crowdfunding Kickstarter
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