The truth is that the best and most important things the media (let’s say specifically the news media) has ever made were not made to reach the most people — they were made to reach the right people. Because human beings exist, and we are not content consumption machines. What will save the media industry — or at least the part worth saving — is when we start making Real Things for people again, instead of programming for algorithms or New Things.
So what will matter in the next age of media?
Compelling voices and stories, real and raw talent, new ideas that actually serve or delight an audience, brands that have meaning and ballast; these are things that matter in the next age of media. Thinking of your platform as an actual platform, not a delivery method. Knowing you’re more than just your words. Thinking of your business as a product and storytelling business, not a headline and body-copy business. Thinking of your audience as finite and building a sustainable business model around that audience — that’s going to matter. Thinking about your 10 year plan and not a billion dollar valuation — that’s going to matter.
It’s still early, but the digital-news revolution of recent vintage hasn’t been an unbroken run to glory. Some celebrated new ventures have found tough going; others are experiencing what might charitably be called growing pains. The journalism that has emerged from them has been decidedly mixed.
(via The news about new digital-news sites? It’s tough going. - The Washington Post)
(Source: Washington Post)
“Publishing companies need to come together and tell tech companies how to index news–not the other way around,"Trei Brundett, chief product officer for Vox Media, discusses SB Nation and the Verge's experiments with Storystream with Gabe Stein of Fast Company.
Started in 2009, Storystream takes a new approach to updating ongoing stories, much like Fast Company’s experiments with ”slow live-blogging.“
Learn more about how Storystream works and how it changes the way that users find and consume news: One Publisher Is Standing Up To Tech Giants Like Facebook And Google ⚙ Co.Labs ⚙ code community
The benefit of homemade tech isn’t just having systems for your particular need, but that it gives developers stronger ties to the company.
Trei Brundrett, vice president of product and technology for Vox Media, discusses the company’s recent hackathon, which led to new ideas and tools for SB Nation, the Verge and Polygon.
Nieman Lab writes:
It was a self-made hackathon: The product team banded together and suggested a long weekend devoted to nothing but building. What resulted was more than a dozen projects, ranging from back-end technology like JavaScript testing tools and a system to automate advertising mockups, to features that will help in reporting and community engagement, to apps that could expand the company’s reach with new products on tablets and smartphones.
Read more: Homemade code: Vox Media invests in its own tech through a weekend hackathon » Nieman Journalism Lab
(Source: niemanlab.org)
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