May 5th, 2015
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Zoom Customizing and Localizing a National Issue — Medium “The New York Times’ The Upshot latest interactive feature, The Best and Worst Places to Grow Up: How Your Area Compares, redefines personalized news as it renders a unique graphic and writes...

Customizing and Localizing a National Issue — Medium

The New York Times’ The Upshot latest interactive feature, The Best and Worst Places to Grow Up: How Your Area Compares, redefines personalized news as it renders a unique graphic and writes itself based on where I’m reading the story from…
I’m intrigued by the possibilities of getting people to care about a national issue by localizing the story. Of course, one can argue that’s what journalism does everyday. But not like this. I clicked on a headline from NYT’s homepage and it presented an interactive article seemingly written for ME. And this isn’t the same as getting a set of stories personalized for me. That’s already happening on various platforms. But personalizing an article will go a long way in making people care about a national story…. especially when it’s in my backyard.

(Source: medium.com)

4 notes·
news journalism New York Times The Upshot tech design
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