The hardest thing about driving change at the Times is that we have two enormous jobs. We have to change — relentlessly. And we have to put out a great report. I don’t think every news organization in the middle of great change has to do both at such a high level.
The whole experience has left me eager to share a bit of advice with my fellow reporters: Check your mailboxes. Especially nowadays, when people are worried that anything sent by email will leave forensic fingerprints, “snail mail” is a great way to communicate with us anonymously.
“For the New York Times to meet the ambitious target of doubling its digital business in the next five years, it must become a global media company.”
Read more: The New York Times’ global ambitions face tough challenges
(Source: digiday.com)
It was not so long ago — oh, say, five, maybe six years — that traditional news organizations like this one could laugh at BuzzFeed’s gag along with everyone else, smugly secure. An exploding watermelon was just an exploding watermelon.
These days, however, news articles — be they about war, voting rights, the arts or immigration policy — increasingly inhabit social media feeds like the frighteningly dominant one that Facebook runs. They are competing for attention against zany kitchen experiments; your friend’s daughter’s bat mitzvah; and that wild video of a train whipping through a ridiculously narrow alleyway in India.
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