Local news organizations have always served their communities by keeping them informed and generating conversation. Why not make that conversation part of a business model by creating and monetizing events around local news? At Billy Penn, 84 percent of our revenue in 2015 came from events, and we expect that number to be similar in 2016.
Jim Brady
Read more: Local news isn’t dead. We just need to stop killing it. - Columbia Journalism Review
(Source: cjr.org)
