January 28th, 2016
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Zoom The Guardian is now calling native ads ‘paid content’ - Digiday “On Monday the Guardian announced some tweaks to how it labels both its native advertising and content that’s supported by sponsors. Content paid for and controlled by advertisers will...

The Guardian is now calling native ads ‘paid content’ - Digiday

On Monday the Guardian announced some tweaks to how it labels both its native advertising and content that’s supported by sponsors. Content paid for and controlled by advertisers will now be labeled as “paid content” or “paid for by,” both of which are far more clear than the “brought to you by” the content used to carry. Independent content funded by sponsors but created by Guardian reporters will also be labeled more clearly: The Guardian will stamp them with a “supported by” tag, which improves on the “sponsored by” tag that content carried previously.

(Source: digiday.com)

news journalism The Guardian paid content digiday
August 25th, 2015
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Zoom How The New York Times gets a 70 percent open rate on its newsletters - Digiday

How The New York Times gets a 70 percent open rate on its newsletters - Digiday

(Source: digiday.com)

2 notes·
news journalism The New York Times Digiday newsletters tech
July 7th, 2015
onaissues
Zoom The rapid rise of Vox Media’s Melissa Bell: An explainer - Digiday “Bell, 36, is a journalist turned technologist, an unusual breed in news organizations today. It’s a combination that’s increasingly valued in digital publishing, though, where...

The rapid rise of Vox Media’s Melissa Bell: An explainer - Digiday

Bell, 36, is a journalist turned technologist, an unusual breed in news organizations today. It’s a combination that’s increasingly valued in digital publishing, though, where content is inextricably linked to its form and dissemination. 

(Source: digiday.com)

2 notes·
news journalism Vox Melissa Bell Digiday tech
May 8th, 2015
onaissues
Zoom Meredith Levien’s plan to save (or at least make money for) The New York Times - Digiday

Meredith Levien’s plan to save (or at least make money for) The New York Times - Digiday

(Source: digiday.com)

1 note·
news journalism New York Times tech Digiday business model
October 30th, 2014
onaissues
One big part of The New York Times’ post-newspaper strategy: video. The publisher rolled out a new video player this week. It swallows four times the screen real estate of its predecessor, spanning the Times homepage edge to edge. But the new player represents more than a design enhancement. It’s a recognition that video is a chief priority for the company as it looks to a digital future.
Inside The New York Times’ video strategy - Digiday

(Source: digiday.com)

7 notes·
news tech journalism video Digiday NYT New York Times
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