July 29th, 2013
onaissues
White House, ad networks release anti-piracy best practices - The Hill's Hillicon Valley

The White House partnered with 24/7 Media, Adtegrity, AOL, Condé Nast, Google, Microsoft, SpotXchange, and Yahoo! to develop best practices which “outline general baseline standards about copyright infringement takedown procedures, and exclude ad-serving platforms or ad exchanges. The standards generally describe how ad networks will process takedown notices from copyright holders about ads found on illicit sites.”

In a blog post, the White House said, “We believe that this is a positive step and that such efforts can have a significant impact on reducing online piracy and counterfeiting.”

You can view the guidelines here and read the White House blog post. 

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