ONA Issues

June 20th, 2013

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Across all our countries, the under 35 age group overwhelming prefer online and interactive news, while the older half of the population prefer TV, radio and print. That underlies the big dilemma news organisations face – they can’t turn off the old ways of delivering news, but they have to embrace the new at the same time. That is expensive and hard to do culturally as you need new skills.

Nic Newman, author of the Reuters Digital Report, which is set to be released Thursday at #GEN13.

(via ianhillmedia)

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