November 7th, 2012
onaissues
The [New York] Times does not release traffic figures, but a spokesperson said yesterday that [Nate] Silver’s blog provided a significant—and significantly growing, over the past year—percentage of Times pageviews. This fall, visits to the Times’ political coverage (including FiveThirtyEight) have increased, both absolutely and as a percentage of site visits. But FiveThirtyEight’s growth is staggering: where earlier this year, somewhere between 10 and 20 percent of politics visits included a stop at FiveThirtyEight, last week that figure was 71 percent.

But Silver’s blog has buoyed more than just the politics coverage, becoming a signifiant traffic-driver for the site as a whole. Earlier this year, approximately 1 percent of visits to the New York Times included FiveThirtyEight. Last week, that number was 13 percent. Yesterday, it was 20 percent. That is, one in five visitors to the sixth-most-trafficked U.S. news site took a look at Silver’s blog.

Marc Tracy, The New Republic. Nate Silver Is a One-Man Traffic Machine for the Times.

Takeaway: Stat nerds have clout.

(via futurejournalismproject)

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