November 1st, 2012
onaissues
75% of local TV stations provide content to places other than their own air, mobile or Web properties. Local radio stations were the most common beneficiaries of this content, with 43% of TV stations reporting that they provide content for radio. When it comes to disseminating content, 82% have a “3-screen approach,” including television, Web and mobile.

Social media and new skills needed in local TV | Advancing the Story

It’s clear that news organizations are investing more in social media and catering to other audiences than their primary market. Advancing the Story has stats on how important these are to local TV stations, proving yet again, it’s important to polish those digital skills. 

(Source: advancingthestory.com)

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