Part of the thinking behind Circa comes from ideas that have been described by author and journalism professor Jeff Jarvis, as well as media-startup veteran David Cohn, who is also a founding partner of Circa and acts as its editor-in-chief. The main idea is that the traditional article or story format that newspapers and other news outlets have produced for so many years no longer fits with the way we produce or consume information now. The standard “inverted pyramid”-style article was designed for the days when people might only see one report about a news event, printed on dead trees and without links, so it had to include virtually everything.
Now, however, the news has become more of a process than an artifact, with multiple reports from different sources, updates, social links and other elements added over time. But news-reading formats remain more or less the same as they have always been.
Congrats to Ben Huh, Matt Galligan, Arsenio Santos, David Cohn and the whole team for launching Circa. Download Circa. Read more about it on GigaOm.
