67.2 million viewers tuned into the first debate, according to Nielsen, making it second only to the Super Bowl so far this year. That’s a mind-blowing level of tune-in. More to the point, Mitt Romney clobbered President Obama and in the sort of shift that political operatives dream about, moved four to six points in the polls…
[T]he use of social media, far from pulling away audiences, tends to create a magnetism around big event television. Even those with only a marginal interest in the matter find themselves pulled in by the conversational water cooler that springs up on Facebook and Twitter. But for all the hype about social media and politics — and I’ve dished up my share — the Pew Research Center for the People and the Press found that more than 8 out of 10 viewers of the presidential candidates’ debate simply plopped down in front of their televisions and watched.
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