The internet is still in trouble, and now we know how it’s going to get worse.
T-Mobile has just announced “Binge On,” a deal that gives customers unlimited access to Netflix, HBO Go, ESPN, Showtime, and video from most other huge media brands (but not YouTube!). It’s just like T-Mobile’s “Music Freedom” promotion, which gives customers unlimited high-speed data, as long as they’re listening to music from Spotify, Google Play Music, or one of T-Mobile’s other partners. It sounds like a sweet deal, and many customers will benefit! But it’s dangerous for the internet. When John Herrman writes that the next internet is TV — and you should believe him — this is part of how we get there. You know that viral picture that shows ISP internet bundles being sold as cable packages? That’s basically what’s happening here, except it’s more difficult to stop because, as the FCC might say, there’s “no obvious consumer harm” in giving people free stuff.
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