ONA Issues

November 3rd, 2011

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How Twitter’s new ‘top news’ search results will help (and hurt) publishers | Poynter.

“Twitter is taking its first step to curate the news that flows across its network, quietly rolling out a “top news” section in its search results.

This feature is significant for a couple reasons. One is that (some) news publishers will see more referral traffic from Twitter thanks to this change. It appears that Twitter shows only one “top story” for any search result, so the publisher who wins that spot for a given story will win big, while others will be shut out.”

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