How do you increase participation on a citizen journalism site that is dependent on people submitting content? Citizenside uses a point system based on gaming platforms.
“Contributors earn points for supplying content. Upload a photo, points; image gets approved for the homepage of Citizenside, more points. Every time the photo is viewed, the point tally continues to rise. The homepage even has a scoreboard listing all of the current month’s top users. Using game design gives a steady stream of recognition to those that participate in the most productive way, and tries to motivate them to continue. “The points insure members have some idea of how they’re doing in following our editorial values,” says editor-in-chief Philip Trippenbach. “We’re focused on true, interesting content.” ”
Read more on the Columbia Journalism Review.
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