October 13th, 2011
onaissues
Phoebe Connelly: Why it matters that “We Are the 99” used Tumblr “We Are the 99 Percent is a Tumblr blog–the same platform The Lookout used for our Down But Not Out project chronicling long-term unemployment earlier this year. We Are the 99 Percent...

Phoebe Connelly: Why it matters that “We Are the 99” used Tumblr

“We Are the 99 Percent is a Tumblr blog–the same platform The Lookout used for our Down But Not Out project chronicling long-term unemployment earlier this year. We Are the 99 Percent takes advantage of two core parts of the Tumblr framework. First, it bakes in the social media functions that users have come to associate with Facebook and Twitter: the ability to re-blog posts (similar to the retweet function on Twitter), and the ability to "like” a post. Going through the site's archive, you can view some of the posts that have gotten significant traction with other Tumblr users–such as this post from a 17-year-old who worries about how to pay for college (which has so far received 113 notes) orthis post from an unemployed college graduate struggling with bipolar disorder with $50,000 in student loan debt (which has so far yielded 422 notes).“

Read more on Yahoo. 

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