December 17th, 2014
onaissues
Can wine tastings and movie tickets really help newspapers keep subscribers? » Nieman Journalism Lab

The San Francisco Chronicle has embarked on a new membership program aimed at increasing reader loyalty, and the renewal rate…
Lots of newspapers have experimented with paid premium content and membership as a revenue strategy, but the Chronicle’s program is free with any subscription package. Though some events on offer might involve a small fee, the program’s end goal isn’t to make money, but to repair the relationship between the newspaper and its audience.

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