December 11th, 2014
onaissues
“ Kids focus on the community. Digital stars are always in your pocket, always available for oversharing; because the viewing experience is so handheld and interstitial, it feels less like vegging with “NCIS” than like carrying around a newborn...

Kids focus on the community. Digital stars are always in your pocket, always available for oversharing; because the viewing experience is so handheld and interstitial, it feels less like vegging with “NCIS” than like carrying around a newborn puppy. The viewing relationship is bilateral—digital stars take fans’ programming ideas and regularly answer their questions—and its promise is “I’m just like you.” Stardom used to be predicated on a mystique derived from scarcity; you don’t really know much about George Clooney. Now it’s predicated on a familiarity derived from ubiquity.

Read more in Hollywood and Vine in The New Yorker.

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