It’s time to consider new approaches. Can serious news outlets find ways to establish trust beyond relying on the reader to divine their reputation? Can we abandon the simplistic model of “trust us because we are us?” A stronger framework of trust would allow news organizations to clarify how and why their efforts deserve readers’ confidence.
Richard Gingras and Sally Lehrman offer suggestions for how newsrooms and journalists can build trust with their readership.
Online Chaos Demands Radical Action by Journalism to Earn Trust — Medium
(Source: medium.com)
