Available vs. Accessible: Looking to Access the Public Files at Media Companies
Right now, the FCC is considering a rule that would digitize the “public file” at broadcast stations.
Why are journalists paying attention to this? The public files at each station contains a number of items, but one of the most interesting items to journalists is the “political file,” record of political ad buys. This list includes the amount spent and the buyers of political ads, information that is not readily available otherwise. Though the files are open to anyone, they are rarely seen by anyone in the public, since the information is on paper, sitting in file cabinets in individual stations.
The FCC is proposing to digitize the files, making them available online to the public. A number of media and advocacy organizations support this.
The National Association of Broadcasters has raised concerns about putting the political file on line and has made public comment. about how posting the material online would be “burdensome” and require continuous updates. Journalists and advocacy organizations that are interested in having the information online note that these updates include valuable information which is not being captured in a usable way now.
The public comment period has now been extended to January 17.
To read the comments offered so far, go here and enter proceeding number 00-168. To submit your own comment, click here. To read the FCC’s proposal in full, you can download it as a Word document from CJR at the bottom of this page. Would the proposed changes affect your work? Let us know in the comments how you think the FCC rule would impact journalists.
Here’s some additional information:
Local TV Disclosure Rule Would Put Political Ad Spending Online. FDL
Local TV, meet the internet. Columbia Journalism Review.
Why Journalists Should Weigh on on the FCC Disclosure Act while there is still time. Poynter (Note: Comment period was extended after publication)
Iowa Kicks Off the Media’s Mud Season. Huffington Post
Petition to Open the Files. Save the News

![jcstearns:
Huge round up of essays, resources and more —- all focused on the impact media consolidation is having on our democracy.
(via » Fight Media Monopoly » BillMoyers.com)
BillMoyers.com looks into the debate around relaxing the media ownership rules in big markets, which the FCC is currently considering. They argue that this is “a move that would allow Big Media, including News Corp, to monopolize print and broadcast media in key markets, controlling local news messages and limiting diversity in American media.”
The FCC responded to complaints that the change in the rules would limit media diversity last week. The Chicago Tribune reports that Bill Lake, Chief of the FCC’s media bureau, said in a statement, “[R]eports that the order would make it easier to own a top TV station and a major newspaper in a market are wrong. In fact, the order would strengthen the current rule by creating an express presumption against a waiver of the cross-ownership ban to allow such a combination.”
The debate about relaxing the FCC rules is ongoing. What do you think about the proposed changes?](http://24.media.tumblr.com/3bf4ce15269bbec04744809bc694988f/tumblr_metjz2SZ6E1qzvnslo1_400.jpg)
