How will TweetDeck’s discontinuation affect you? Are you concerned about losing functionality? Will it change the way you handle your daily routine on social media or cover breaking news?
The Boston marathon tragedy was one of many occasions when citizens were best placed to report the facts. Yet again, YouTube became the place to watch the story with hundreds of people at the finish line to film the horrific events as they unfolded.
As images and videos surfaced on the internet immediately after the explosions at the Boston marathon finish line, Storyful was checking their legitimacy.
Read how Storyful verified user-generated content as the tragedy unfolded.
If we all looked alike and reported in 140 characters, we’d be doing a great disservice to the diversity of voices we as journalists strive to represent.
Rebecca Rolfe, AP-Google Scholar, argues that journalists don’t have to embrace social media.
How do you think journalists should approach social media?
A website that makes it easy to create fake tweets from other people’s accounts seems like it will only get people into trouble.
That sound you heard was the social media journalist in the other room smashing his head into his desk in the wake of this news. To be clear, “desktop” means Adobe AIR. The native clients still work.
Twitter is not the world: Or America, for that matter. In a new study from Pew Research, reactions to events on Twitter often are detached from society’s reactions as a whole. While Pew found that Twitter consensus moves back and forth from liberal to conservative, what really sticks out is just how much more negative Twitter discussions can be.
For both [presidential] candidates, negative comments exceeded positive comments by a wide margin throughout the fall campaign season. But from September through November, Romney was consistently the target of more negative reactions than was Obama.
And as always, it’s important to understand the limitations of Twitter’s reach.
The overall reach of Twitter is modest. In the Pew Research Center’s 2012 biennial news consumption survey, just 13% of adults said they ever use Twitter or read Twitter messages; only 3% said they regularly or sometimes tweet or retweet news or news headlines on Twitter.
Photo: Yasuyoshi Chiba / AFP
Blogs Rule, But Brands are Ignoring Them
Technorati’s Media’s 2013 Digital Influencer Report is an important read for brand and marketing folk. In it, the authors write that consumers trust blogs more than social networking sites such as Twitter, Facebook and Pinterest.
The disconnect here is that brand marketers spend more time and resources on social networks, and vastly more dollars on display advertising, search and video.
Via Technorati (PDF):
Currently, the bulk of brands’ overall digital spend goes to display advertising, search and video, with spending on social, including influencer outreach, making up only 10 percent of their total digital spend. Within their social budget, more than half goes to Facebook, followed by YouTube and Twitter, with the remaining 11 percent of their social spend going to blogs and influencers…
…In short, where brands are spending is not fully aligned with how and where consumers are seeing value and being influenced. This has much to do with an essential hurdle faced by most content creators: a lack of metrics and the fragmentation that leads to their complexity as a purchasable medium.
The report’s authors argue that brands need to refocus their earned media strategies on direct engagement with influencers.
Image: Detail of digital and social budgets from Technorati’s 2013 Digital Influencer Report (PDF).