ONA Issues

TweetDeck for AIR, iPhone, and Android to stop working May 7th | The Verge

How will TweetDeck’s discontinuation affect you? Are you concerned about losing functionality? Will it change the way you handle your daily routine on social media or cover breaking news? 

‘Let Me Tweet That For You’ site raises concerns for journalists | Poynter.

A website that makes it easy to create fake tweets from other people’s accounts seems like it will only get people into trouble. 

shortformblog:

thisistheverge:

Twitter discontinuing iPhone, Android, and desktop versions of TweetDeck

That sound you heard was the social media journalist in the other room smashing his head into his desk in the wake of this news. To be clear, “desktop” means Adobe AIR. The native clients still work.

latimes:

Twitter is not the world: Or America, for that matter. In a new study from Pew Research, reactions to events on Twitter often are detached from society’s reactions as a whole. While Pew found that Twitter consensus moves back and forth from liberal to conservative, what really sticks out is just how much more negative Twitter discussions can be.

For both [presidential] candidates, negative comments exceeded positive comments by a wide margin throughout the fall campaign season. But from September through November, Romney was consistently the target of more negative reactions than was Obama.

And as always, it’s important to understand the limitations of Twitter’s reach.

The overall reach of Twitter is modest. In the Pew Research Center’s 2012 biennial news consumption survey, just 13% of adults said they ever use Twitter or read Twitter messages; only 3% said they regularly or sometimes tweet or retweet news or news headlines on Twitter.

Read Pew’s full study here (or follow them on Tumblr, which will hopefully be proven to be more positive than Twitter).

Photo: Yasuyoshi Chiba / AFP

futurejournalismproject:

Blogs Rule, But Brands are Ignoring Them

Technorati’s Media’s 2013 Digital Influencer Report is an important read for brand and marketing folk. In it, the authors write that consumers trust blogs more than social networking sites such as Twitter, Facebook and Pinterest.

The disconnect here is that brand marketers spend more time and resources on social networks, and vastly more dollars on display advertising, search and video.

Via Technorati (PDF):

Currently, the bulk of brands’ overall digital spend goes to display advertising, search and video, with spending on social, including influencer outreach, making up only 10 percent of their total digital spend. Within their social budget, more than half goes to Facebook, followed by YouTube and Twitter, with the remaining 11 percent of their social spend going to blogs and influencers…

…In short, where brands are spending is not fully aligned with how and where consumers are seeing value and being influenced. This has much to do with an essential hurdle faced by most content creators: a lack of metrics and the fragmentation that leads to their complexity as a purchasable medium.

The report’s authors argue that brands need to refocus their earned media strategies on direct engagement with influencers.

Image: Detail of digital and social budgets from Technorati’s 2013 Digital Influencer Report (PDF).

Pew Internet’s new report is full of data on who is using social media and what platforms they’re using. 

Check out the full report: The State of Social Media Users | Pew Internet & American Life Project

cheatsheet:

You guys are young, rich, and urban! <3 u Tumblr!

(Full report)

Interesting stats, including the high number of Hispanic users.