What if you could predict the number of future visits to your news article by looking at recent past reactions on social media?
Turns out researchers are getting pretty good at this. A forthcoming study led by Carlos Castillo in collaboration with Al Jazeera looked at a set of articles generating over 3.6 million visits and 235,000 social media reactions to find predictive patterns. They considered everything from the rate of shares on Twitter and Facebook, to the uniqueness of tweets, and to characteristics of the people sharing the tweets like followers and friends. After looking at just the first 90 minutes of social media activity after a story was published, the researchers could explain 80% of the variance in the total number of article visits for that story.
Source: Stonly Baptiste
Description: Retwact is a tool that automates the process of notifying anyone who retweeted an inaccurate tweet from your account. The goal is to help slow the spread of misinformation by making it easier to correct tweets. After being released to a lot of acclaim the tools was shut down for violating Twitter Terms of Service related to mass produced tweets. The developer has revised the tool so that it deletes the bad tweet and posts a correction and link to simply RTing the correction.
Home Page: http://go.rtrt.co/
The recipe for attracting visitors to stories online is changing. Bloggers have traditionally turned to sarcasm and snark to draw attention. But the success of sites like BuzzFeed and Upworthy, whose philosophies embrace the viral nature of upbeat stories, hints that the Web craves positivity.
Tool: Dynamic Network Analysis
Source: André Panisson
Description: Panisson created a real-time infographic mapping tweets and retweets the day Egypt’s Mubarak was forced out of office. While the visualization in and of itself is interesting. As a tool for verification it is particularly fascinating on a few levels. It helps you see the flow of information, or misinformation and track it back to its source. In addition, it helps you access who influential people are in a discussion, offering you leads and potential sources. Panisson described the project this way, “It was very interesting to see, in real time, the exact moment when Tahrir Square, from a mass protest demonstration, has been transformed in a giant party, and the burst in the Twitter’s activity. It was like covering in real time a virtual event, a big event that was happening in the Twitter virtual world.”
Panisson’s blog post: http://gephi.org/2011/the-egyptian-revolution-on-twitter/
TED Video of Storyful’s Markham Nolan talking about the tool: http://www.ted.com/talks/markham_nolan_how_to_separate_fact_and_fiction_online.html
Using social media skillfully is an easy way to grab the attention of people in the newsroom who otherwise might not notice you.