After major outcry from individuals and organizations concerned with language Instagram included in their new Terms of Service, which will go into effect January 16, 2013, the company responded.
The Guardian, and many other outlets, reported concerns that users’ photos could be ”used in advertising, without reference to the owner, with all the payments going to Instagram”.
For media companies, this raised major questions about how their staff photos could be used, and if Instagram planned to sub-licence photos, making a profit off of photos that were shot for agencies or media outlets.
Instagram responded in a blog post:
To be clear: it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear…
The language we proposed also raised question about whether your photos can be part of an advertisement. We do not have plans for anything like this and because of that we’re going to remove the language that raised the question. Our main goal is to avoid things like advertising banners you see in other apps that would hurt the Instagram user experience.
Even with the update from Instagram, some news organizations are still wary. Notably, National Geographic has suspended their account until the new terms come into effect, and may remove their account.
What do you think about the new Instagram terms? Will your news organization continue to use the service? Did the update from Instagram change your organization’s stance?