August 22nd, 2011

New generation of Web analytics applies ‘big data’ to newsroom decisions

New data tools, perhaps best described as Web analytics on steroids and with psychic powers, are making their way into newsrooms and changing the way that editors decide what stories to promote, where, and when.

It’s part of an emerging technology trend called “big data” — a process of gathering large, comprehensive, complex datasets and using advanced computer algorithms to visualize them, extract patterns, and use them to make decisions…

The next wave of tools claim to use a crystal ball of website data and patterns to see the future. And they promise to help news publishers squeeze more money out of the content they already produce.

Read more on Poynter

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