August 22nd, 2011
onaissues

New generation of Web analytics applies ‘big data’ to newsroom decisions

New data tools, perhaps best described as Web analytics on steroids and with psychic powers, are making their way into newsrooms and changing the way that editors decide what stories to promote, where, and when.

It’s part of an emerging technology trend called “big data” — a process of gathering large, comprehensive, complex datasets and using advanced computer algorithms to visualize them, extract patterns, and use them to make decisions…

The next wave of tools claim to use a crystal ball of website data and patterns to see the future. And they promise to help news publishers squeeze more money out of the content they already produce.

Read more on Poynter. 

8 notes·
web analytics data
  1. onaissues posted this
Loading tweets...

@ONA

There are any number of pressing media issues in the digital age -- we're sure you can come up with a handful without breaking a sweat. ONA Issues is your platform to define them, share them, explore them and get a better fix on how they impact the work you do. Here we'll look to you for your perspectives and conversations and help jump-start discussions by posting insightful reporting, commentary and analysis from anywhere and everywhere. We're here to listen and learn. Join us.

Networks