It feels easier to just say journalists should minimize all dealings with their business-side counterparts. But that feels deeply wrong to me. Ethical behavior is not about trying to avoid situations that might challenge us to behave ethically. Ethical behavior is about regularly thinking through our values and how they should be applied, and then acting accordingly.
Matt Thompson looks at why journalists should understand how their news organizations make money and be involved in the process. He identifies journalists’ unique strengths that can help organizations improve their business model and offers advice to journalists who haven’t interacted with the business side before.
Want more tips? Thompson led a session at ONA12 with Justin Ellis, of Nieman Journalism Lab, called Journey to the Business Side. They give a crash course on the economics behind the newsroom and a mini-seminar in MBA-speak.