December 6th, 2012
onaissues
It feels easier to just say journalists should minimize all dealings with their business-side counterparts. But that feels deeply wrong to me. Ethical behavior is not about trying to avoid situations that might challenge us to behave ethically. Ethical behavior is about regularly thinking through our values and how they should be applied, and then acting accordingly.

Matt Thompson looks at why journalists should understand how their news organizations make money and be involved in the process. He identifies journalists’ unique strengths that can help organizations improve their business model and offers advice to journalists who haven’t interacted with the business side before.

Read more: Why journalists should explore the business side of news | Poynter.

Want more tips? Thompson led a session at ONA12 with Justin Ellis, of Nieman Journalism Lab, called Journey to the Business Side. They give a crash course on the economics behind the newsroom and a mini-seminar in MBA-speak. 

14 notes·
news journalism media business models business
  1. eric-rivera reblogged this from thelittletornado
  2. thelittletornado reblogged this from onaissues
  3. journalistson reblogged this from onaissues
  4. ljdigital reblogged this from onaissues
  5. onaissues posted this
Loading tweets...

@ONA

There are any number of pressing media issues in the digital age -- we're sure you can come up with a handful without breaking a sweat. ONA Issues is your platform to define them, share them, explore them and get a better fix on how they impact the work you do. Here we'll look to you for your perspectives and conversations and help jump-start discussions by posting insightful reporting, commentary and analysis from anywhere and everywhere. We're here to listen and learn. Join us.

Networks