Last week, we posted about the effect that Facebook Timeline would have on brand pages and asked our Twitter followers how their new organizations were using the new tool. Response to our informal poll was lukewarm. Early adopters told us they felt crucial information was missing, including ways to communicate with fans and connect to other social networks.
An article on Poynter released Monday echoes this sentiment, arguing “visual template adds too little style while removing too much substance” and eliminates the custom welcome to new visitors.

