February 9th, 2012
onaissues
In December and January, Salon published 33 percent fewer posts than it had in those same months the previous years — but it saw 40 percent greater traffic. Slashing the amount of content it published by a third, the site still logged record-high unique visitor numbers — 7.23 million at the end of January — and without any “big viral hits” that would have skewed the numbers, Lauerman said.

How did Salon get such a boost in traffic while publishing less? By posting original content. 

Read more: What Charlie Sheen taught Salon about being original » Nieman Journalism Lab

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