"You’re flicking through tweets, reading email, Googling recipes, or watching dogs sticking their heads out of car windows in slow motion when a headline catches your eye. Before you know it, you’re reading the news, even though you didn’t mean to. Maybe you didn’t even want to.
A lot of readers get their news just like this — incidentally — according to a growing body of research. That is, they don’t turn to the web seeking news. The news finds them. And that has implications for how that news gets produced and distributed.”
Read the full article: Surprise! The news shows up in the least expected places » Nieman Journalism Lab