November 16th, 2011
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Facebook Looks for More Apps in Partnership with Media Brands | Advertising Age

Andy Mitchell, manager in charge of strategic media partnerships at Facebook, spoke at Ad Age’s Media Evolved conference Tuesday on the success of Facebook’s social apps that partnered with media. 

“Mr. Mitchell noted that The Guardian’s Facebook app, which includes an activity stream showing what a user’s friends are reading, had flourished, with the British newspaper reporting a million installs in the first month. He also cited Yahoo News, which chose to integrate social features that show what a user’s friends are reading on its own domain instead of creating an app within Facebook, had reported 2 million installs as of Nov. 2.”

Read more on Ad Age. 

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